Posted: June 15, 2012 at 1:39 pmAUTHOR: SheiFunmi
Louis Vuitton has contracted iconic boxer and legend, Muhammad Ali to be the face of it’s Core Values Campaign and starring alongside, is his grandson, Curtis who is a splitting image of Ali.
Annie Leibovitz shot the campaign in Ali’s home situated in Phoenix.
Wall Street Journal writes that Louis Vuitton chooses its “human icons” based on a list of personal heroes compiled by the company’s executives. The 70-year-old, three-time world heavyweight champion was selected by several of the execs, including the company’s chairman and CEO Yves Carcelle.
“Muhammad Ali is the epitome of an outstanding personality — a true living legend in boxing and far beyond,” Carcelle said.
“We are honored that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”
Lonny, Ali’s wife explained the reason Curtis starred in the campaign alongside his grand-father was because Ali requested him. Moreso, the semblance is striking.
“Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him.” Lonny huffed.
That child — I’ll tell you!”
The last time Ali appeared in an advert was in 2008 when his likeness was used for the Adidas ‘Impossible Is Nothing’ campaign and in 2005, when stock photos and videos were used in Apple’s campaign titled ‘Think Different.
Past Louis Vuitton models include Angelina Jolie, Sean Connery, former Soviet president Mikhail Gorbachev and U2′s Bono.
The ad will appear in publication worldwide as from July 15th.Jun 15, 2012